Managing content across multi-unit pages is challenging. If you're managing a network of brands, you know how tough it can be to keep your content consistent and flexible at the same time. As you add more sites, locations, services, and content, it gets even harder to manage. If you're doing this all manually, you're probably already noticing the many problems it can cause. In the fast-paced world of managing multiple brands and ...
A solid website is crucial in franchise marketing as it serves as the digital face of your brand. Potential franchisees and customers often form their first impressions based on your online presence. A well-designed, informative website can effectively communicate your brand’s values, offerings and success stories, making it easier to attract and retain franchisees. It also provides a centralized platform for sharing updates, promotions, and essential information, ensuring consistency across all franchise locations. Creating ...
What Exactly is Brand Awareness? Why is Building a Strong National Brand Identity Important to Franchise Success? When millions of consumers can recognize a brand's logo or message without actually seeing or reading the business's name, that demonstrates the business has developed an exceptionally strong brand awareness. Consider how many brands you can name by just seeing the logo, and hundreds of brands will likely come to mind. Nike's "Swoosh," Google's ...
Running a franchise is about more than managing multiple locations. It’s about making sure your national brand stays strong while meeting the needs of local customers. As your franchise business grows, having a strong online presence becomes more and more important. That’s where franchise technology, especially in website design, comes in. Your website is the face of your brand online. It needs to attract and convert customers no matter where they are. But ...
Multi-location franchises have seen significant changes recently, and the evolution probably won't slow down in the near future. According to Brightlocal's Brand Beacon Report, 81% of multi-location businesses are likely to open new locations in 2024. What do multi-location franchisers need to know about the market changes to stay viable? How can internal refinements keep franchises agile and ready for new trends? Let's talk about these questions and more. E-commerce and brick-and-mortar ...
The International Franchise Association (IFA) reports that global economies will "depend on franchised businesses to boost consumer confidence, steer economic recovery, and improve sentiment among small business owners." Multi-unit franchise ownership is increasing rapidly now that the pandemic's detrimental impact on consumer spending and job security has diminished. Entrepreneurship is once again a prime career catalyst for individuals seeking more than just a nine-to-five experience. Succeeding as a franchise owner begins with learning the ...
Franchise growth is multi-faceted. You need to go beyond a successful business model and an awesome franchise website (although those ARE super-important). Savvy leaders need to know about the unique challenges and opportunities franchises throw at them and use that knowledge to grow the business. What makes for good franchise leadership? How can franchisee leaders be best developed? And how can franchises be set up for long-term success? We'll be answering these questions today ...
The franchise business model has been around for decades and has launched and grown hundreds (or thousands) of brands. Still, franchising marketing leadership requires a different type of knowledge and skill set than other approaches. And some people understand franchise marketing strategy really, really well. If you own or work for a franchise, you can benefit from the insights of the top franchise marketing leaders of our day. Here are a handful of the most ...
Marketing your franchise locally can be difficult. Leveraging the right digital marketing strategies can make a world of difference. Search engine optimization (SEO) and pay-per-click (PPC) increase your visibility, strengthen your brand, and positively impact your revenue. Local SEO for Franchises There are numerous local SEO challenges for franchises. You must have consistent information, you need to manage multiple listings, and figure out a keyword strategy. However, when done well, a local SEO strategy gets ...
Are you running (or marketing for) a franchise? While many of the same business principles apply, several unique factors are at play in your franchise's success. Missing the mark on just one element can hinder (or completely thwart) your success. A franchise must have a tight marketing strategy. Let's look deeper into savvy franchise marketing strategies and how you can implement them to boost your company's growth and competitiveness. Key Components of ...
In the ever-evolving digital landscape of 2024, the importance of a franchise's website cannot be overstated. As the cornerstone of your Digital Activation Strategy (DAS) i.e. listings, review, social, paid, direct mail - to name a few, your website is not just a tool, but the heart of your online presence, the source of truth for customers and the digital front door for local marketing. Its role extends beyond being a mere digital brochure ...
At the heart of your franchise’s digital marketing strategy lies your core presence: your website. It’s not only the central hub of your connection with customers, but it’s also a place to show off all your brand has to offer. With such a valuable asset, it’s crucial to understand all the costs involved - from development and design to hosting and ongoing maintenance. Of course, it all largely depends on how you ...
For many franchises, the first interaction a customer will have with your brand is on your website. Depending on your industry and franchise model, the action they take for brick-and-mortar locations may be clicking for driving directions or calling the location. For home services brands, however, they’ll likely be prompted to fill out a form to get a quote or schedule an appointment. But what happens when a potential customer starts filling out a ...
There are several key components that determine how your web pages rank on Google and other search engines - from URL structure to speed, mobile optimization, meta titles & descriptions, backlinks, and more. One of the most prominent attributes search engines take into consideration is your franchise website’s content. Not only will optimizing your content on franchisee microsites and pages boost your brand’s SEO, but it will also enhance each of your franchisee’s local ...
Let’s face it: there’s a whole lot of competition when it comes to every sector of franchising. Each day, customers are searching for the services you offer, so how is your SEO measuring up? On a local search, you’re competing for clicks, but that doesn’t necessarily mean you have to pay to get to the top of the result list. Search engine optimization (SEO) is now more important than ever - well ...
In any industry, but especially in franchising when you are responsible for your brand as a whole and individual units, your digital presence has never mattered more. In addition to keeping up with all the latest core web vitals, your analytics are essential to continuously improving your website’s performance. They are vital to understanding where you stand when it comes to Search Engine Optimization and can help you keep track of lead conversion. They ...
Challenge: your customer-facing website collects leads for the entire home services brand, and it’s up to you to farm those leads out to individual franchisees. When the franchisees own specific territories, how do know which franchisee gets which lead? This can be a headache, for sure, but with the application of lead flow technologies, you can automate virtually all of the process. Exploring Current Solutions Many franchisors choose to solve this problem manually. They ...
6 essentials for owning your franchise's digital platform By: Mark Michael, Co-Founder & CEO of DevHub A wise entrepreneur once said that comfort is the enemy of success… his name? Me - Mark Michael, Co-Founder of DevHub. When we became a franchise supplier, we did so for a specific reason: there’s a big problem in the franchising industry today. Your digital presence has never been more important, and franchises have many core sites and pages ...
For multi-location franchises and enterprise brands, local listings and pages are an excellent way to drive brand awareness, revenue, recruitment, and overall growth. This is especially true considering that 76% of consumers view a business’s online presence before visiting. Whether you’re looking to update your current local listings and pages or create new ones, there are certain mistakes that must be avoided. 1. Linking to a corporate site rather than a local site ...
As one of the biggest business trends of 2023, the customer experience continues to drive franchise growth. According to CMSWire, more customers are seeking personalized, consistent, omnichannel experiences - especially when it comes to digital platforms. At DevHub, we know that every franchise location is unique - and it should be treated as such. From boosting each franchisee’s local online presence to brand awareness and customer loyalty, location-based marketing is key for emerging and established franchises ...