Businesses both large and small are investing substantially in marketing technology. The martech industry itself is now a substantial business in its own right. As with any investment, companies and organizations need to know what type of return they’re getting, and although there’s plenty of data available, knowing precisely how to use it to measure martech performance is essential in order to determine if their efforts and strategies in this area are working ...
The local market is where everyone competes — from mom/ pop businesses to national brands. While businesses competing in just a few local marketplaces have the luxury of focusing on only the markets where they operate, larger brands must compete in a myriad of local marketplaces to remain relevant in today’s highly competitive online and offline environment. How does a brand like Harley Davidson market to target audiences in Texas? In California? In New York ...
Digital consultancies are becoming bigger than ever and representing expertise in the digital marketing and data-driven side of the field. In the past, companies that fell under this banner usually focused on the technical side of marketing, leaving the creative side of the field to traditional advertising agencies. Recently, though, this trend has begun to shift as digital consultancies have begun to purchase creative agencies in order to incorporate creative development into the services they ...
Accenture Interactive Operations is a subsidiary corporation of Accenture. This subsidiary corporation creates a marketing growth engine for clients as a managed service. It is a team that collaborates both with other teams within Accenture and with independent companies that provide valuable marketing tools and services. End-to-End Experiences One of the main facets of the service provided by Accenture Interactive Operations is that it creates an end-to-end experience, rather than individual elements. Every aspect of ...
Mobile devices have a unique characteristic that sets them apart from laptop or desktop devices. Every single mobile device has a unique device ID that can be accessed by apps installed on them. This ability for every mobile device to be uniquely identified offers a new and effective means of marketing known as device ID marketing. What is Device ID Marketing? As the name suggests, device ID marketing uses individual device IDs to better improve ...
The role of the marketer has never been as diverse as it is today. New technologies are hitting the digital marketing landscape every month! With this rapid speed of change, keeping your competitive advantage means keeping up the with ever-evolving marketing trends that go hand-in-hand with new technology. Here are the top seven trends that are expected to be on the minds of CMOs and product/ marketing managers in 2019. 1. Omni-Channel Marketing We've ...
A surprising number of businesses are relying on a loosely organized set of staffers to achieve their B2B marketing initiatives. Rather than setting out to design and implement a cutting-edge marketing department, these businesses have parceled out marketing-related tasks to various business units like their corporate IT professionals or product development team. What this paradigm offers is some talent, skill, and technology prowess, but it’s loosely organized and, often, too widely distributed to be ...
When it comes to marketing, savvy brands are always looking for an edge that will help increase conversions. For national or global brands, finding that edge can result in a massive increase in profits. One marketing strategy that works is Brand-to-Local digital marketing. What is Brand-to-Local Digital Marketing? Brand-to-Local digital marketing is a marketing strategy based on the concept that local marketing is a powerful driving force behind customer engagement and conversions. No one shops ...
Creating location pages is important for several reasons: Let your customers find pertinent local info they need to buy Let your local branches control content and info that’s unique to them (if you have physical locations) Local SEO - if you need to rank outside the local pack, location pages are critical. Also, if you’re creating GMB profiles, managing directories, etc, for each branch or location, it’s good to link to a location ...
Operate your own landing page platform with DevHub’s innovative white label technology. DevHub’s white label landing page platform ensures convenient mass landing page creation, security and web standard updates. DevHub plugs in to your organization's workflow and branding. Today, most product managers, SEM managers and CMOs know that scaling landing pages are an indispensable part of either your online marketing plan or that of your customers. With DevHub, you operate a dynamic ...