Launching a political campaign shares similarities with launching a marketing campaign. While the heart of a marketer’s campaign is selling products or services, the political candidate relies on similar techniques to brand their personality and market their ideas and manifesto to the electorate. A marketing guru is concerned with their bottom line, and the savvy candidate can use the same bag of marketing strategy to win an election. How does this translate to landing ...

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We actually work with hotels in the hospitality space every day.  We make sure landing pages are brand compliant, sync with the appropriate PPC campaign, SEO strategy, and analytics tracking. Recently Hotelwebspace shut down - we have a simpler way to build landing pages. We know best digital practices for deploying landing pages for events, promos and specific property features. If you were using Hotelwebspace - you will love us for the same reason. FYI...we are ...

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You should be aware of issues when trying to scale 10+ sites with popular Content Management System’s - Wordpress, Sitecore, Acquia.. Pricing: Sitecore, Wordpress, Acquia: Have you read the fine print? Can you really forecast how much it’s going to cost a year from now? Hidden fees can cripple your budget, make your site less competitive and stall the evolution of your product and service strategies. What to ask for? Unlimited website pages Unlimited ...

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Looking to build individual landing pages for real estate agents, insurance brokers, financial planners, authors, gurus, trainers, industry leaders? Profile landing pages are used to better position an individual's respective authority, product or accreditation and adds scale to the organizations footprint on the web. These types of pages can include elements for bullet points, testimonials, products, some type of lead capture i.e. form fill or click to call. Here are three simple steps ...

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The recent news that Google Maps is making changes to its pricing policies for its Maps API products will have a major effect on the developer community — not to mention clients who want a handy map on their websites. What makes these changes so shocking? And are there alternatives? (Tldr: The answer to the second question is, thankfully: Yes.) The Google Maps Pricing Changes At the heart of the changes are a drastic increase in ...

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Amazon is looking to work more directly with companies on advertising deals rather than maintain its channels with ad agencies. Although Amazon is known for working closely with brands, this shift to reduce its dealings with ad agencies is a step in a new direction for the company. Amazon’s efforts to work directly with brands and create direct brand relationships is encouraging bigger ad buys and enhancing Amazon’s advertising business, a platform now ...

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If you are running legacy/ fragmented platforms for sites / landing pages - making these updates could be a nightmare. Let's talk about options. Google has recently implemented major Google Maps pricing changes across all of the Mapping APIs that they provide that went into effect on July 18, 2018. This includes their Javascript API, Geocoding and Google Places. They have given us a period of time to monitor usage before we begin to be charged ...

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An article by CrowdContent published last week. Outlines a go to market program for deploying local landing pages with rich relevant content and a simple publishing tool. Here are some highlights from the article... Local landing pages can benefit your business in multiple ways, but the biggest benefits are -- Search traffic, Better engagement, More leads, Competitive advantage. The article goes on to explain each benefit and how to win local search.  

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Whether you’re a bank in Indianapolis or an SEO company in Chicago, when you market online, you need good landing pages. Why? Simply put, a landing page can be one of your site’s greatest assets: a tool to target a specific audience with content that converts. So, what do you do when your landing page isn’t working well? When you’re not seeing conversions, what’s the problem? One way to find ...

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If you haven’t learned about Google’s Accelerated Mobile Pages, a.k.a. AMP, chances are you’ve seen them. Google AMP landing pages load quickly and are changing how the web works with their speed. It’s common knowledge among developers and the businesses who hire them that the best way to lose out on a potential customer or client is to design landing pages that load so slowly on mobile devices that ...

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