RetailLoco - Day 1 The presentation was given by Asif R. Khan Location Based Marketing Association - Retail Loco Research, education and collaborative innovation at the intersection of people, places, and media.  We live at the intersection of PEOPLE, PLACES & MEDIA  Formed in 2010, 1,400+ members with chapters in:  Toronto, Montreal, New York, San Francisco, Atlanta, Dallas, Seattle, Chicago, SoCal, Amsterdam, Berlin, Munich, Vienna, Zurich, Hong Kong, Edinburgh, Sydney, London, Singapore, Melbourne, Stockholm, Austin, Boston, Prague ...

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In 2018 Adobe announced the discontinuing support for the Adobe Muse Website Builder. Since then DevHub has fielded several inbound inquiries from government websites, casinos, healthcare and several small businesses asking to move their site over to DevHub. Most have no idea what they are asking for. In our DevTrends series we put together highlighted benefits of moving sites to DevHub. Learn more about Migrating Websites From Adobe Muse.

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Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...

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Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

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“Using a variety of factors, including but not limited to: any prominent date listed on the page itself or dates provided by the publisher through structured markup.” - Google Google recently posted to they’re webmaster central blog illustrating how it determines what date it will use for your web page search result snippets. In the past Google has been criticized for at times getting the dates wrong, so them using this blog to clarify and ...

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I have worked intimately with over 100 companies as CEO of DevHub Inc. In not less than 50% of the time “a new CMO,” at an existing client or potential lead ...is code for ALL STOP.  The new CMO would be responsible for product marketing to working with sales teams to developing content and supporting collateral for the overall organization.  With one customer the CMO was tasked with opening up a whole new market and ...

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“Ranking is at the heart of many information retrieval (IR) problems, including ad-hoc document retrieval, question answering, recommender systems, and many others... the main goal of a ranking problem is not to assign a label or a value to each individual document, but to determine the relative preference among a list of them” - Google Google recently released a new way to greatly increase page ranking found within their new research documentation called “Learning Groupwise Scoring ...

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One way brands and marketers grow their list of leads is by putting their content behind gates. This "gated" content allows readers to not just see the content but to actually gain access to it--and that allows them to input their information, which is a useful feature for marketers. In this piece, we'll talk about what gated content is, why it's so commonly deployed, and how a marketing strategy can use it for ...

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If you've ever made contact with the fields of sales or marketing, it's likely that the concept of the funnel isn't foreign to you. The funnel metaphor is used so widely because of its simplicity: potential buyers start out at the top of the funnel as part of the largest group of leads. As leads narrow down their buying decision, many drop away, until your "warmest" group of leads ends up becoming ...

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“Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).” - Google Here are 5 ways you can reduce Cost Per Click in Google Adwords: Ad Relevancy Make sure your Adwords Ad ...

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