Google announced on March 4th, 2019 that they will be sunsetting the Google Ads API v0 on April 30, 2019. What is the Google Ads API? Via Google, “..API is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns. The Google Ads API (AdWords API) lets developers build applications that interact directly with the ...
Owning Your Brand’s Local Pages
March 5, 2019 
Pick your favorite business listing management and/or reputation management provider - but keep your local pages separate. Here is why - as a brand you need to have full control over every element of the local presence to be effective at local marketing. It is easy to deploy local pages with basic NAP (Name, Address, Phone Number) but what about adding a blog to a page or uploading a calendar or integrating with a new marketing ...
Changing Image URLs Negative Effects On Image SEO
February 28, 2019 
While hosting a Webmaster webinar Google’s John Mueller answers a question regarding Image SEO from having a change in image URL, the answer might surprise you. The question during the Webmaster webinar “We’ll have a technical change in our shop that will change all of our image URLs… Does Google know that this is the same picture? Or will we lose rankings? Should we set up redirects for image URLs?” Answer: “Yes, Changing ...
Amazon: 10 Ways To Prepare Your Store For 2019
February 26, 2019 
“Amazon Pay is a service that lets you use the payment methods already associated with your Amazon account to make payments for goods, services, and donations on third-party websites, in apps, and using Alexa.” - Amazon In Amazon’s new webinar series: “New Year, New Opportunity” Leah Holzman, Global Head of Marketing Communications covers Tips to improve your customers' experience, ways to meet your 2019 growth goals, opportunities to extend your commerce experience, meeting your customers ...
Bolt on Landing Pages for Long Tail B2B SEO Marketing Transcript
February 22, 2019 
"Everyone thanks for joining the webinar series, we hope this is a monthly series and hopefully the production quality goes up. Today, we are broadcasting live from our downtown Seattle headquarters. I'm looking out the window and I am predicting very light snow flurries If anything, it is a gray out but it's a great day at DevHub. So if you're joining us today you're probably interested in learning about kind ...
Request 10,000 URLs For Indexing Now With Bing
February 21, 2019 
“Instead of Bing monitoring often RSS and similar feeds or frequently crawling websites to check for new pages, discover content changes and/or new outbound links, websites will notify the Bing directly about relevant URLs changing on their website.” - Bing Bing just announced at SMX West 2019 it is now enabling webmasters, publishers, site owners, and marketers with the ability to request for 10,000 URLs per day to get crawled by the search engine ...
Google Ads Introduces Click Share As A New Competitive Metric
February 20, 2019 
“Click share is the estimated share of all achievable clicks that you have received and is available only for Search and Shopping campaigns.”- Google Search campaigns on Google Ads just recently received new competitive metrics for analytics. Google is now introducing the click share metric for Search campaigns on Google ads to allow marketers the ability to measure ad text performance. Why does this matter? First introduced in Shopping campaigns almost a decade ago; Click ...
How DevHub Works Within The Martech Industry
February 19, 2019 
There are 49 categories within the evolving martech landscape and DevHub currently operates in 11 of those industry categories. These categories include Search and Social Advertising, Channel Marketing, Mobile Marketing, Display Advertising, Content Advertising, Retail Marketing, Channel Partner Marketing, Sales Automation Marketing, Sales Enablement Marketing, and Local Marketing to name a few. DevHub fuels the growth of martech companies to better distribute their products and further their digital offering. For example call analytics companies white ...
Sold Here Label Added to Google Local Pack
February 18, 2019 
Sold Here Label Added to Google Local Pack Google recently added a sold here feature to Google ads increasing the likelihood of gaining more conversions. Good For Local SMBs Winning at the local level provides brand awareness and more complete consumer experience. The new feature will prove to be useful for small to medium sizes businesses looking to optimize ROIs from digital marketing efforts. If you happen to search for an item using Google it ...
Why is a Store Locator important?
February 13, 2019 
Potential customers fill the physical space all around your retail locations. But before they can come to your stores to make a purchase, they have to find you. If they know you exist, they can go to your website and find your location. However, 80 percent of shoppers head to a search engine or even a mapping app such as Google Maps when they're looking for, say, motorcycle gloves. If you have a wide ...