“Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.”- Google Meta Tags and SEO Search engines use meta tags to get more detail and context of your web pages. Search engines rely on analyzing sites for relevance based on searcher ...
Location Finder technology, Dealer Finder and/ or Store Locator - it is all about location - winning brand to local. You as the brand - are the authority on your most important location data. Period. Own the experience. Do not be held captive by providers who do not have the flexibility to adapt to your strategy. Developing a digital strategy for companies to capitalize on brand to local opportunities with location data, is a chance for your brand ...
Facebook’s advertising platform has been attracting savvy marketers looking to generate more attention for their brands and to create campaigns that achieve greater ROI; than traditional media. According to Facebook’s Q4 earnings report...Facebook's net income jumped 61% to a record $6.88 billion last quarter as revenue rose 30% to $16.9 billion amid continued user growth and strong demand for ad placements in Stories. Facebook’s Ad Platform - Ease of ...
If you are relevant in digital marketing you have heard about Gary Vaynerchuk. Most videos, books and podcasts; Gary radically candors (leads) people to spending more on social media with good reasoning. Traditional media i.e. billboards, magazine spreads, tv commercials, direct mail, radio, newspapers are simply overpriced for the reach and attention. He (GaryVee) makes the obvious point that in order to keep up with the slowing demand of traditional advertising - media companies have ...
Recently our co-Founder(s) Mark Michael and Daniel Rust were featured on a Podcast series called Folk Stories. In their (Mark and Daniel) episode they discuss DevHub's founding, turbulent years to now. DevHub is emerging as a leading technology for brands looking to stay ahead in the ever changing digital marketing landscape. From the Folk Stories site: Mark Michael (CEO) and Daniel Rust (CTO) are the co-founders of DevHub, a white label technology platform ...
Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...
Image search is whereby a person using a platform like Pinterest, Bing, Instagram, Google uses keywords to search but navigates the image results to find what they are looking for. “Google Image Search accounted for 22.6% of all searches...“ (via StateofDigital): 5x times more than YouTube; 10X times more than Amazon or Bing; Almost 20X times more than Facebook. As consumer behavior changes it is increasingly important for marketers to keep up with digital ...
“50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” - Google This article gives tips and tricks on how to create location pages that check all the boxes for CMOs. From ranking to Google Local Pack - Winning at the local level provides brand awareness and more complete consumer experience. Location Page Basics Location pages will generate traffic to ...
“The total number of smart speakers in use in the United States is expected to be around 119 million, according to a new survey by NPR and Edison Research.” Why are they used so much? Voice search is surging with more devices from phone, laptops, tablets, and IoT device - that enable voice assistance; powered by the likes of Amazon, Google, Samsung, Comcast...etc. Using these ‘digital assistants” for mundane tasks like calling your doctor or ...
Since the beginning, our founders set out to build a technology company and platform that lasts - no matter how consumer behavior changes. they did not want to create static software in a changing landscape of giants like Google, smartphones, Facebook, Voice-enabled devices... Technology companies have come and gone - DevHub is growing everyday. Today, we operate in 7 countries, the technology is translated into 6 different languages and more companies discover that DevHub is how to ...