RallyMind 60 days later...

August 15, 2017

Now that smoke has cleared literally ;) Here is where we are at 60 days after the launch of DevHub's first standalone product RallyMind... To recap...DevHub launched a separate product aimed at agencies and brands called RallyMind. This particular use allows agencies and brands to generate 100s/ 1000s of landing pages along side of their performance marketing campaigns. THIS IS HUGE because...campaigns with 40+ landing pages get 12x more leads than those with ...

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Having More Landing Pages Could be the Solution

August 7, 2017

When experiencing low conversion rates, brands tend to focus more on the quality of their landing pages, but forget to question whether their landing pages are reaching enough consumers for these conversions to happen.  It’s time for brands to rethink how to scale their lead generation efforts. Studies show that businesses with 10-15 landing pages have increased conversions by 55% over businesses with less than 10 landing pages. These conversions increase by over 500 ...

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How does device ID targeting work?

July 18, 2017

Locating a specific audience for your brand’s message shouldn’t be complicated. With device ID targeting, your company/brand can direct its message to specific users who have previously been in targeted locations during a specific time. With each campaign type that you launch, there is an Audience Insight Report that provides analytics and information on frequency and time of visit to the targeted location. Our partner, V Digital Services, has the tools to ...

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Conferences in 2017

July 13, 2017

List of Conferences 2017 7/12         Digital Publishing Innovation Summit         (New York, NY) 7/17-7/19    MozCon                         (Seattle, WA) 7/18-7/19    Innovation Congress                     (New York, NY) 7/26-7/27    Digital Summit Kansas City                 (Kansas City, MO) 7/30-8/1    Affiliate Summit East 2017                 (New York, NY) 8/14-8/15    Digital Summit Minneapolis                 (Minneapolis, MN) 8/23-8/24    Digital Summit Philadelphia                (Philadelphia, PA) 9/5-9/8    Content Marketing World 2017            (Cleveland, OH) 9/6-9/7 ...

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Reverse Proxy for Performance Marketing Part 1 of 2

July 11, 2017

DevHub's Reverse Proxy technology enables sales engineers, product, digital marketing and brand managers to execute on their product road maps and marketing campaigns without interference from legacy tech or customer(s) stalling.  Simply put - Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub ...

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Managing Brand Compliance with Scaled Landing Pages

July 3, 2017

Often times digital marketers rolling out a landing pages have to create pages within brand standards including imagery, fonts, disclaimers...etc. The time involved eats into costs. With DevHub - utilizing multi-variant inputs streamlines redundant tasks and creates unique engagements and content across 10s of 100s of landing pages.. Tailor mobile forms with actionable conversions based on: name, location, phone # + more Updating dynamic values for meta tags Build call to action content Ability to create custom ...

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Branded Distributor Pages and the Flow of Co-Op Dollars

June 29, 2017

Marketing a brand’s products takes considerable amount of time and money. Funneling consumers to the right offer with fast changing deals and more appealing engagement is the name of the game - enter DevHub. More marketing managers are tasked with creating 10s, 100s, 1000s of awareness campaigns through landing pages tied to a specific distributor/ location (online/offline) - for consumers to redeem the offer. Creating these sites is easy with DevHub. Recently a DevHub customer ...

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One Way To Use The DevHub API

June 27, 2017

DevHub has worked with several adtech companies to complete their product’s value proposition. From including landing pages for email marketing companies to generating sites tied to conversions via display ad assets. DevHub’s thoughtfully robust APIs allow product managers and production teams to build experiences without ever accessing the web builder component itself. Here the client explains how DevHub’s efficient API’s allowed them to focus on their core product: “Partnering with DevHub ...

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2 Ways to Use Google Tag Manager

June 21, 2017

Google Tag Manager continues to be the go-to for our agencies and brands to organize: Data collection - gathering the intended targeted variables   Add re-targeting/conversion codes - in order to follow the specific user across the web Adding Google Tag Manager (GTM) codes requires placement of the code in specific places within the HTML of a Site, which can be a challenge especially with a large number of sites. Here are the two GTM strategies to ...

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How to Configure Domains for Landing Pages

June 19, 2017

Effectively, Securely and Safely   Here are the Top 4 Landing Page URL Strategies   1) One central domain, with many sub-directories 2) Subdomains under many existing domains 3) One central domain, with many branded subdomains 4) Registered domains for each landing page   Solving domain configuration was hard - until now. In the past managers needed to go through a series of checks in order to launch 1 landing page let alone 100+. From getting ‘people’ approvals i ...

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