How a low cost airline deployed geo-specific landing pages to convert more customers. Airline Industry Overview The air travel industry continues to grow. The International Air Transport Association (IATA) reported a record-breaking 4.1 billion passengers flew in 2017. Low Cost Airline Overview Over the past 20+ years the rise of  low-cost carriers (LCC) have been slowly threatening their traditional counterparts - scheduled airlines. As low-cost carriers expand beyond short-haul routes they compete more heavily with ...

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Creating a Google Ad is a performance-based way to enhance and measure traffic. Unlike content creation, which takes time and some degree of patience, Google Ads is for digital marketers who don’t have time to spare and who want to start promoting traffic right away (and in many cases while bridging the lag time for SEO strategy to kick in). The beauty of Google Ads is that you don’t have to pay unless ...

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Businesses both large and small are investing substantially in marketing technology. The martech industry itself is now a substantial business in its own right. As with any investment, companies and organizations need to know what type of return they’re getting, and although there’s plenty of data available, knowing precisely how to use it to measure martech performance is essential in order to determine if their efforts and strategies in this area are working ...

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Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

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Helmed by the gregarious Gary Vaynerchuk, Vaynermedia was one of the earliest social media focused digital marketing companies to ever be created. Currently, it has a huge client list that includes multiple Fortune 500 companies like General Electric and PepsiCo. How Vaynermedia got to this point and exactly what services it provides is a rather interesting story. Before Vaynermedia Gary Vaynerchuk was a pioneer of social media, recognizing the potential much earlier than most other ...

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Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...

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The local market is where everyone competes — from mom/ pop businesses to national brands. While businesses competing in just a few local marketplaces have the luxury of focusing on only the markets where they operate, larger brands must compete in a myriad of local marketplaces to remain relevant in today’s highly competitive online and offline environment.   How does a brand like Harley Davidson market to target audiences in Texas? In California? In New York ...

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Digital consultancies are becoming bigger than ever and representing expertise in the digital marketing and data-driven side of the field. In the past, companies that fell under this banner usually focused on the technical side of marketing, leaving the creative side of the field to traditional advertising agencies. Recently, though, this trend has begun to shift as digital consultancies have begun to purchase creative agencies in order to incorporate creative development into the services they ...

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Accenture Interactive Operations is a subsidiary corporation of Accenture. This subsidiary corporation creates a marketing growth engine for clients as a managed service. It is a team that collaborates both with other teams within Accenture and with independent companies that provide valuable marketing tools and services. End-to-End Experiences One of the main facets of the service provided by Accenture Interactive Operations is that it creates an end-to-end experience, rather than individual elements. Every aspect of ...

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Implement any marketing tool, tracker or pixel without waiting for your dev team, or a complicated tag manager, using a simple visual editor. Tracking your users and implementing analytics and marketing automation tools on hundreds of landing pages is time-consuming and expensive. With Kodeless, marketers can easily deploy the tools they work with (analytics, CRM, advertising platforms, etc) and send user behavior data using a simple, visual editor. Reduce your workload and tag your sites ...

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