Due to the prevalence of smart devices, voice searches are becoming increasingly common. Leading market researchers believe that voice searches will account for between 30 and 50 percent of all searches by 2020. That is simply too large a market share to ignore. In order to take advantage of this segment of the market, businesses need to optimize their landing pages for voice searches. A voice engine optimization strategy is designed to do precisely this ...
Mobile devices have a unique characteristic that sets them apart from laptop or desktop devices. Every single mobile device has a unique device ID that can be accessed by apps installed on them. This ability for every mobile device to be uniquely identified offers a new and effective means of marketing known as device ID marketing. What is Device ID Marketing? As the name suggests, device ID marketing uses individual device IDs to better improve ...
1. Track User Communications in One Convenient Place Tying landing pages to your CRM platform allows each captured lead to be synced in one database. You can track which landing pages generated the lead. With this information, you can optimize your landing pages to increase lead conversions. If you discover that 60 percent of leads are associated with a specific call to action on your landing pages, it makes sense to strategically employ that CTA ...
The role of the marketer has never been as diverse as it is today. New technologies are hitting the digital marketing landscape every month! With this rapid speed of change, keeping your competitive advantage means keeping up the with ever-evolving marketing trends that go hand-in-hand with new technology. Here are the top seven trends that are expected to be on the minds of CMOs and product/ marketing managers in 2019. 1. Omni-Channel Marketing We've ...
A surprising number of businesses are relying on a loosely organized set of staffers to achieve their B2B marketing initiatives. Rather than setting out to design and implement a cutting-edge marketing department, these businesses have parceled out marketing-related tasks to various business units like their corporate IT professionals or product development team. What this paradigm offers is some talent, skill, and technology prowess, but it’s loosely organized and, often, too widely distributed to be ...
In the ebb and flow of marketing strategies, national brands have one thing in common: they want to increase sales. To drive traffic to the business website and increase conversions, brands must embrace a savvy local marketing campaign that gets those results before their competition does. Their competition isn’t just other national brands. It’s also the competitors at the local level in each market. Embracing a marketing plan that is dynamic and flexible ...
Imagine walking into your favorite hobby shop and receiving a 20% off digital coupon for the miniatures paints you were intending to buy. Or, imagine getting to your car in the grocery store lot and receiving a message asking if you forgot to buy the milk, when you did, indeed, forget to buy milk. This type of smart, targeted marketing is an example of how geo-fencing marketing works. The Basics of Geo-Fencing At the most ...
When it comes to marketing, savvy brands are always looking for an edge that will help increase conversions. For national or global brands, finding that edge can result in a massive increase in profits. One marketing strategy that works is Brand-to-Local digital marketing. What is Brand-to-Local Digital Marketing? Brand-to-Local digital marketing is a marketing strategy based on the concept that local marketing is a powerful driving force behind customer engagement and conversions. No one shops ...
Creating location pages is important for several reasons: Let your customers find pertinent local info they need to buy Let your local branches control content and info that’s unique to them (if you have physical locations) Local SEO - if you need to rank outside the local pack, location pages are critical. Also, if you’re creating GMB profiles, managing directories, etc, for each branch or location, it’s good to link to a location ...
Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...