Looking to build individual landing pages for real estate agents, insurance brokers, financial planners, authors, gurus, trainers, industry leaders? Profile landing pages are used to better position an individual's respective authority, product or accreditation and adds scale to the organizations footprint on the web. These types of pages can include elements for bullet points, testimonials, products, some type of lead capture i.e. form fill or click to call. Here are three simple steps ...

Read more..

Subdomains are methods of creating unique web addresses for different sections of your site and appear in the URL as [subdomain].[domain].com. Often, marketers want to know the best ways to publish landing pages. This answer varies based on the strategy at hand, and the form that your ad campaign takes. With scalable landing page creation tools like RallyMind's software which allows you to set up landing pages for any purpose using a ...

Read more..

The recent news that Google Maps is making changes to its pricing policies for its Maps API products will have a major effect on the developer community — not to mention clients who want a handy map on their websites. What makes these changes so shocking? And are there alternatives? (Tldr: The answer to the second question is, thankfully: Yes.) The Google Maps Pricing Changes At the heart of the changes are a drastic increase in ...

Read more..

Local SEO is a concept that most businesses know well. Optimizing web pages for local searches is one of the best ways to make your business visible to people searching for solutions in their area. It’s also a fairly broad concept and can include activities such as: Creating and managing Google My Business (GMB) listings Local citation building Local link building Business directory (Yelp, Foursquare, etc) optimization Location-specific social media Local landing page creation ...

Read more..

Amazon is looking to work more directly with companies on advertising deals rather than maintain its channels with ad agencies. Although Amazon is known for working closely with brands, this shift to reduce its dealings with ad agencies is a step in a new direction for the company. Amazon’s efforts to work directly with brands and create direct brand relationships is encouraging bigger ad buys and enhancing Amazon’s advertising business, a platform now ...

Read more..

If you are running legacy/ fragmented platforms for sites / landing pages - making these updates could be a nightmare. Let's talk about options. Google has recently implemented major Google Maps pricing changes across all of the Mapping APIs that they provide that went into effect on July 18, 2018. This includes their Javascript API, Geocoding and Google Places. They have given us a period of time to monitor usage before we begin to be charged ...

Read more..

If you're experienced in running AdWords (PPC) campaigns, there's a lesson you've probably already learned: all landing pages are not created equal. Different businesses and different types of campaigns have different requirements for landing pages to be the most effective and learning the ways to maximize the benefit of your landing pages can be the difference between a campaign that drives qualified leads to your business and one that falls flat. Here ...

Read more..

An article by CrowdContent published last week. Outlines a go to market program for deploying local landing pages with rich relevant content and a simple publishing tool. Here are some highlights from the article... Local landing pages can benefit your business in multiple ways, but the biggest benefits are -- Search traffic, Better engagement, More leads, Competitive advantage. The article goes on to explain each benefit and how to win local search.  

Read more..

When it comes to using AdWords or other PPC (pay-per-click) campaigns, marketers often make a crucial error: they think that paying for a campaign is all that's needed, and AdWords will do the work for them. On the contrary, ad campaigns fail because of pretty common mistakes. One of the most common is building a landing page for campaigns that don't match well--they don't sync up. For example, let's imagine that ...

Read more..

Whether you’re a bank in Indianapolis or an SEO company in Chicago, when you market online, you need good landing pages. Why? Simply put, a landing page can be one of your site’s greatest assets: a tool to target a specific audience with content that converts. So, what do you do when your landing page isn’t working well? When you’re not seeing conversions, what’s the problem? One way to find ...

Read more..