There are several key components that determine how your web pages rank on Google and other search engines - from URL structure to speed, mobile optimization, meta titles & descriptions, backlinks, and more. One of the most prominent attributes search engines take into consideration is your franchise website’s content. Not only will optimizing your content on franchisee microsites and pages boost your brand’s SEO, but it will also enhance each of your franchisee’s local ...
Let’s face it: there’s a whole lot of competition when it comes to every sector of franchising. Each day, customers are searching for the services you offer, so how is your SEO measuring up? On a local search, you’re competing for clicks, but that doesn’t necessarily mean you have to pay to get to the top of the result list. Search engine optimization (SEO) is now more important than ever - well ...
In any industry, but especially in franchising when you are responsible for your brand as a whole and individual units, your digital presence has never mattered more. In addition to keeping up with all the latest core web vitals, your analytics are essential to continuously improving your website’s performance. They are vital to understanding where you stand when it comes to Search Engine Optimization and can help you keep track of lead conversion. They ...
Challenge: your customer-facing website collects leads for the entire home services brand, and it’s up to you to farm those leads out to individual franchisees. When the franchisees own specific territories, how do know which franchisee gets which lead? This can be a headache, for sure, but with the application of lead flow technologies, you can automate virtually all of the process. Exploring Current Solutions Many franchisors choose to solve this problem manually. They ...
6 essentials for owning your franchise's digital platform By: Mark Michael, Co-Founder & CEO of DevHub A wise entrepreneur once said that comfort is the enemy of success… his name? Me - Mark Michael, Co-Founder of DevHub. When we became a franchise supplier, we did so for a specific reason: there’s a big problem in the franchising industry today. Your digital presence has never been more important, and franchises have many core sites and pages ...
For multi-location franchises and enterprise brands, local listings and pages are an excellent way to drive brand awareness, revenue, recruitment, and overall growth. This is especially true considering that 76% of consumers view a business’s online presence before visiting. Whether you’re looking to update your current local listings and pages or create new ones, there are certain mistakes that must be avoided. 1. Linking to a corporate site rather than a local site ...
As one of the biggest business trends of 2023, the customer experience continues to drive franchise growth. According to CMSWire, more customers are seeking personalized, consistent, omnichannel experiences - especially when it comes to digital platforms. At DevHub, we know that every franchise location is unique - and it should be treated as such. From boosting each franchisee’s local online presence to brand awareness and customer loyalty, location-based marketing is key for emerging and established franchises ...
The Americans with Disabilities Act (ADA) outlaws disability discrimination in a variety of settings, including employment, transportation, public accommodations, communications, and access to state and local government programs and services. Certain companies are required by the Americans with Disabilities Act (ADA) to offer reasonable accommodations for individuals with disabilities. Web content should be accessible to blind, deaf, and hard of hearing users, as well as those who must navigate using speech, screen readers, or other ...
FROM THE FOUNDERS On behalf of our employees, customers, partners and shareholders - Daniel and I would like to extend a huge congratulations to Willow Neely and Korbie Frey for their promotions (read below). Within the last two years both Willow and Korbie have been foundational to building out the Customer Success team while launching more than 50+ brands between partners and DevHub. As a partner or brand working with DevHub, you have undoubtedly felt their ...
Due to the constant changes in search algorithms and the increasing number of publishers, it’s essential to do something extraordinary to stay in the competition. However, without the right basic SEO strategy, you won't really see an increase your organic traffic. Here we’ll share our best SEO hacks that can help you grow your business in 2022. The following local page SEO hacks can help you gain a significant edge over your ...