In the ever-evolving digital landscape of 2024, the importance of a franchise's website cannot be overstated. As the cornerstone of your Digital Activation Strategy (DAS) i.e. listings, review, social, paid, direct mail - to name a few, your website is not just a tool, but the heart of your online presence, the source of truth for customers and the digital front door for local marketing. Its role extends beyond being a mere digital brochure ...
At the heart of your franchise’s digital marketing strategy lies your core presence: your website. It’s not only the central hub of your connection with customers, but it’s also a place to show off all your brand has to offer. With such a valuable asset, it’s crucial to understand all the costs involved - from development and design to hosting and ongoing maintenance. Of course, it all largely depends on how you ...
For many franchises, the first interaction a customer will have with your brand is on your website. Depending on your industry and franchise model, the action they take for brick-and-mortar locations may be clicking for driving directions or calling the location. For home services brands, however, they’ll likely be prompted to fill out a form to get a quote or schedule an appointment. But what happens when a potential customer starts filling out a ...
There are several key components that determine how your web pages rank on Google and other search engines - from URL structure to speed, mobile optimization, meta titles & descriptions, backlinks, and more. One of the most prominent attributes search engines take into consideration is your franchise website’s content. Not only will optimizing your content on franchisee microsites and pages boost your brand’s SEO, but it will also enhance each of your franchisee’s local ...
Let’s face it: there’s a whole lot of competition when it comes to every sector of franchising. Each day, customers are searching for the services you offer, so how is your SEO measuring up? On a local search, you’re competing for clicks, but that doesn’t necessarily mean you have to pay to get to the top of the result list. Search engine optimization (SEO) is now more important than ever - well ...
In any industry, but especially in franchising when you are responsible for your brand as a whole and individual units, your digital presence has never mattered more. In addition to keeping up with all the latest core web vitals, your analytics are essential to continuously improving your website’s performance. They are vital to understanding where you stand when it comes to Search Engine Optimization and can help you keep track of lead conversion. They ...
Challenge: your customer-facing website collects leads for the entire home services brand, and it’s up to you to farm those leads out to individual franchisees. When the franchisees own specific territories, how do know which franchisee gets which lead? This can be a headache, for sure, but with the application of lead flow technologies, you can automate virtually all of the process. Exploring Current Solutions Many franchisors choose to solve this problem manually. They ...
6 essentials for owning your franchise's digital platform By: Mark Michael, Co-Founder & CEO of DevHub A wise entrepreneur once said that comfort is the enemy of success… his name? Me - Mark Michael, Co-Founder of DevHub. When we became a franchise supplier, we did so for a specific reason: there’s a big problem in the franchising industry today. Your digital presence has never been more important, and franchises have many core sites and pages ...
For multi-location franchises and enterprise brands, local listings and pages are an excellent way to drive brand awareness, revenue, recruitment, and overall growth. This is especially true considering that 76% of consumers view a business’s online presence before visiting. Whether you’re looking to update your current local listings and pages or create new ones, there are certain mistakes that must be avoided. 1. Linking to a corporate site rather than a local site ...
As one of the biggest business trends of 2023, the customer experience continues to drive franchise growth. According to CMSWire, more customers are seeking personalized, consistent, omnichannel experiences - especially when it comes to digital platforms. At DevHub, we know that every franchise location is unique - and it should be treated as such. From boosting each franchisee’s local online presence to brand awareness and customer loyalty, location-based marketing is key for emerging and established franchises ...