Weddings are a big business; a $72B market in the US and $300B globally (IBISWorld, 2016). The pre-wedding shopping experience is an integral part of that business. Whether it’s shopping as a couple for an engagement ring, spending an afternoon with the wedding party to decide on a wedding dress or groomsmen’s suits, or simply choosing that special gift, shoppers expect high touch service in-store—something that an online retailer just can’t ...