Franchise, Dealer and Multi Location Solutions

January 17, 2018

DevHub offers an arsenal of unique tools to enterprises that are managing a high volume of template-driven sites. Companies go to market faster while ensuring conversions, security, brand compliance, and web standards are consistent across the web experience. Our Franchise, Dealer & Multi-Location Solutions allow you to easily scale and manage 100s or 1000s or individual Location, Franchise, or Dealer websites from one centralized platform. 1. Location Site Management Easily manage your individual locations or dealers ...

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What Retailers Can Do to Prepare for a Surge in Mobile Searches

December 23, 2017

Perhaps more than anyone else, eCommerce teams understand and appreciate the role that mobile versions of their websites play in converting views into offline intent. This Christmas, the team at Brickwork anticipates nearly 70% of site traffic to come from mobile, meaning that even the most seasoned of retailers will want to prepare for a busy winter. Almost 70 Percent of Traffic to Come from Mobile The Brickwork team put together some statistics to make ...

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RFP for Multi Location Website Platform

December 15, 2017

Monday we will begin to publish the sections and related responses to an RFP for Multi Location Web Platform.

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Re-platforming and Migration Capabilities For Websites and Landing Pages

December 11, 2017

Using DevHub APIs we can pull over existing content, mapped to pages in new sites (maintain site structure and page hierarchy) ● Migrate 100s or 1000s of existing sites in bulk ● Pull over all SEO components (meta information) ● Upgrade to new brand-approved designs and templates ● Access to modules such as video, image, gallery, carousel, blog, contact info, hours of operation, Google map, etc ● Auto-create 301 redirects from previous URLs ● New sites will replace the existing sites ...

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Boxing Day is the New Black Friday

December 2, 2017

Now that Black Friday is out of the way, it’s natural to wonder when to expect the next massive wave of shoppers to cascade through the doors. At Brickwork, we work with many leading brands and retailers to gather relevant data, and while there are plenty of days between now and Christmas on which retailers will have their hands full, our data suggest an unexpected Black Friday contender: Boxing Day. Boxing Day Comes Close ...

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Outsourcing Landing Page Technology

December 1, 2017

Do you use AWS? If so, YOUR COMPANY outsources. Do you write your own video codecs? if not, YOUR COMPANY outsources. Does YOUR COMPANY write all their own security IP? if not, YOU outsource. (if so, that is actually nuts and weirdly impressive). See full article about the use case for landing page platforms.

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3 Ways to Combat Falling Store Traffic this Holiday

November 16, 2017

As with years past, brick-and-mortar locations can expect to receive even less traffic this holiday season than they received last year, compounding on last year’s sharp 12 percent drop in traffic from the previous season. Short of relocating your store to the middle of an expressway, here are three ways that you can increase the number of people visiting your stores this year. 1. Update your holiday hours and key location-based information Your customers ...

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Start Your Own Top-down Approach to Channel Marketing

November 8, 2017

Many brands who sell through retailers, dealers, resellers, and distributors have historically not wanted to get involved with managing websites or any other web presence for their network. Again, that isn't their expertise. Unfortunately this makes co-op and co-marketing initiatives highly reliant on the Dealers to effectively execute content and materials to push your products lines to their customers. Dealers are like many business, in that they do not have time to dedicate to ...

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How Multi-Location with DevHub is Optimized for SEO

November 7, 2017

Optimized for Local SEO + URL Configurations a) On-Page SEO   In building the DevHub platform we consulted with some of the top minds in the SEO industry. Their job was to ensure that DevHub could meet the SEO challenges of today and tomorrow. DevHub lets you instantly adjust SEO settings by page, site, or network so that, whatever Google does tomorrow, you websites will be highly optimized for geo-targeted service & product keywords and perform well in ...

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Landing Page Platforms - Build versus Buy

November 2, 2017

Our CEO Mark Michael published an article via LinkedIn - The Case for Outsourcing Landing Page Technology. Excerpt - The relevant question is what part of your tech stack do you feel is proprietary and something only you can develop. When it comes to an enterprise grade landing page system, most customers feel it's not worth the investment. It is not just a matter of building a solution, it's also a matter of maintaining it ...

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