Product Road Maps and Google

October 19, 2016

According to Moz, Google changes its search algorithm 500+ times a year. Sustainable SEO or Web Strategy is necessary for weathering the major Google updates (remember Google Panda and Google Penguin). There are no shortcuts to getting sites found in search, only relevant results matter to Google and web surfers in general.  The mobile web is here - web traffic being generated by smartphones/ connected devices demand speed and actionable presence. Managing scaled marketing campaigns in ...

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A list of BIG Agencies

October 19, 2016

Mindshare Maxus Mediacom MEC WPP OMD Worldwide Omnicom Publicis Deutsu Aegis Network Havas Interpublic Group Kantar Group Young and Rubicam Wunderman Grey Global This a list of BIG agencies we work with, hope to work with or are in talks with.  When thrown in a box of web experience or CMS - DevHub stands out. When a national brand represented by a big agency wants to roll out a marketing campaign targeted at the local level ...

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Agile Marketing Cloud Platforms

October 19, 2016

Yesterday HPE (a cloud, server and storage company that split of HP in late 2015) announced the layoff of an undisclosed number of employees in North America - and possibly shutting down their Seattle offices. As we onboard more brands and enterprise clients there is one thing that’s clear - an agile marketing cloud to serve the needs of the 900,000+ brands does not actually exist. At best the ‘Marketing Cloud,’ solutions being offered by ...

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Technology Does Not Break Down People Break Down

October 18, 2016

Users = People Technology companies today tend to call the people who use their product ‘users.’ In some cases that could be true. For us its different - from today on our ‘users’ will now be called people - because that is what makes a platform great - people! At any given time there are hundreds of people logged into DevHub at our customers offices’ who are tasked with deploying analytics, swapping out creatives, adding new landing pages...etc ...

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The Mobile Web Is Already Here

October 17, 2016

At Pubcon last week Gary Illyes announced Google plans on releasing a separate mobile search index, which will eventually be the primary index.  If you are managing sites at scale...mobile is already here, responsive a fad? and mobilegedden did not change the game (even though it probably should have). Google AMP, Google ETA are moving the needle ever faster toward mobile web.  Being able to manage a network of sites on behalf of your ...

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Working With Product Managers

October 15, 2016

Product Managers set the pace for the product road map - in the fast-moving internet/ mobile web marketing environment - everything is due yesterday. --- "DevHub was the easiest vendor I ever brought in," says a PM at a large performance marketing agency. Her experience and tight deadline opened the opportunity for DevHub to show her and her team what we could do. Their client is looking to execute a marketing campaign of significant scale (thousands - 10,000 ...

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Business Listing Management At Scale DevHub Partners With Yext

October 14, 2016

As managing local locations information becomes more important for location search optimization - DevHub has partnered with Yext to provide business listing management at scale. Yext has been a player in the space for years and continues to up the ante - beacons on the way.  3 Ways Yext Is Unique: Direct relationships - Yext is one of the only syndication providers that has direct relationships Control - listings across 100+ global partners, including Bing, Facebook, Yahoo and Foursquare ...

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Focus customer engagement at the local level

October 14, 2016

As a business owner, you need to balance the identity of the brand with the reality of your store, or the many individual local stores under your brand: food companies are desired brands, but customers also want to relate to local businesses. How does this dual identity play out in web searches, and how do you deliver the best possible web experience for you and your customers? The tried-and-not-so true method of search is for ...

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Conversations...Google ETA/ Proxy, Landing Pages, Verticals and National Brands

October 13, 2016

For most, these all may seem different yet on DevHub it's all the same. For more than four years DevHub has developed reliable, easy, solutions for the different markets we serve. Since the beginning of the year DevHub has earned a stellar reputation, winning new clients in media, digital/ performance agencies and adtech/martech - so far. Our aim now is to get into IT/ Professional/ Consulting Services i.e. HPE, Accenture, Shalom to name ...

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6.3 Release

October 12, 2016

DevHub 6.3 Released Today: PROXY IMPROVEMENTS! With DevHub Proxy, our tech reads a site’s content and replaces key actions visitors can take i.e. calls, form fills, coupon downloads..., creating as many unique campaigns as you require. Platform Agnostic         DevHub Proxy is able to proxy from any site, regardless of how it was developed.      Minimal IT Support DevHub hosts all proxied sites on your behalf, eliminating the need for additional spend on IT ...

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100% Cloud + Who Uses DevHub

October 12, 2016

DevHub is provided as a fully managed SaaS service in our secure cloud hosting infrastructure. Serving the needs of individual sites all the way up to the enterprise, we provide industry leading service and support and custom SLAs (service level agreements) to allow you to scale without issue. Seattle is home to several cloud marketing companies including Adobe, Microsoft as well as remote offices for Salesforce and Oracle. DevHub takes its position on the experience ...

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Corporate to Hyper Local - B2B Strategies - one DevHub

October 11, 2016

The decision to chose your agency to execute for the national brand client could come down to how you take their marketing dollars local. Recently we have had an influx of agencies working with national brands focusing their attention to the local or regional consumer to drive a specific action i.e. - leads, calls, walkins, online orders, reviews and sometimes awareness.  One of the best ways to drive targeted traffic is take the national brand ...

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Mark Michael and Daniel Rust: DevHub

October 10, 2016

DevHub is based in Seattle, WA. Ran by two wildly different personalities Mark Michael (bold) and Daniel Rust (wickedly smart) began their careers together in high school. They’ve had the real business world experience you won’t get out of a text book. The pair now have major success in their sights with a combined 45 clients both state-side and globally; their mission now - GROW FASTER! Where and how do you grow? Mark Michael ...

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No Wonder People Think DevHub Is Insane

October 8, 2016

Since DevHub’s first press coverage back in 2008, the platform has grown to power more than 1,600,000+ sites and landing pages for the world's leading companies, agencies and brands. With tact and actual technology, DevHub expanded beyond traditional media companies into adtech/ martech, agencies, performance marketing companies and vertical specific solutions. DevHub is 80% technology and 20% people. And so, the team steadfastly executed on a wide range of client uses ...

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Track Calls On DevHub Sites With Google Adwords

October 7, 2016

DevHub has supported many Google products but the one that is getting more attention has been Adwords call conversion tracking. Whether you use one of DevHub's other call tracking partners; you can still use conversion actions too. Learn more about call conversion actions using Google learn more here. 3 Ways Google Call Conversions is Unique: Tracking - visits that generate calls from your site/ landing page from an Adwords Ad are indentified and measured.  Dynamic ...

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Product Managers, Technical Managers - Executing At Scale; on a Friday!

October 7, 2016

Some of the best people to work with in our experience. I’m sure they feel the same way about DevHub ;) especially on Friday. You see product managers are the rallying force in many companies who drive product innovation by either bringing the right people or right tools together - many times both. DevHub helps product managers win by allowing their technical teams to leverage our APIs to execute on the product road map. Often there ...

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DevHub As A Strategic Partner

October 6, 2016

“DevHub’s platform has allowed us to quickly develop robust websites on a scalable platform complete with Domain Registration, central CMS, and excellent template tools. The standard features allow for quality deliverables with options for customization.” says VP, Interactive Operations and Product Development from a large marketing technology (Martech) company, who have used DevHub as their platform for over four years. Despite constant push back from new clients they’ve been able to launch 6 ...

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Private Label, White Label: What Is The Difference With Web Site Builders

October 5, 2016

Essentially they have same meaning. Typically private label refers to a physical product and white label applies to a service. Yet with web platforms sometimes the white label/ private label stops at replacing the branding/ logo within a dashboard. DevHub is private/white labeled even down to the source code. Not many CMS/ web platforms can say the same. With so many clients of DevHub, powering unique solutions for small business - landing pages, mobile sites ...

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Google AMP at Scale

October 5, 2016

DevHub allows the structured data within our platform to generate AMP specific content pages for small business sites, landing pages and content. Accelerated Mobile pages have been in spotted in search results since February of this year. Some of the best use cases have been around news content’s performance. While DevHub continues to focus sites and landing pages around mobile we hope the user experience is improved across the greater mobile web.  As a ...

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Sharp Focus and Multiple Site CMS; DevHub’s latest release 6.2

October 3, 2016

Preface: DevHub’s architecture regardless of use case allows everyone to run the latest platform always - today it’s 6.2 last week it was 6.1.3.  --- With content management systems of yesterday, Google’s changing whims and the technical sophistication of marketing technology, DevHub stands tall: meeting designer expectations and product managers realities. There is a coming shift in what is demanded of content management systems. So it is striking to find many ...

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