Saturday marks the four-year anniversary of the first day I began working fulltime on Brickwork. It seems a fitting time to reflect on why I founded Brickwork. Before starting Brickwork while in business school, I led marketing for an upstart division of Ralph Lauren. At the time, I was one of two people in the company responsible for marketing activities across a stores business and an e-commerce business. I literally ran between floors for meetings ...

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Want to take your lead generation to the next level? DevHub and Agendize have partnered tp show Franchises, Agencies and National Brands how to generate leads at scale.  Through DevHub, you’ll have immediate access to plugin in Agendize conversion tools to make a real impact on your marketing efforts. Agendize and DevHub’s particular wins include: – Scaling of vast organizations manageable (multi-site management) – Creating unified systems that reach and engage customers with the highest ...

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Remember when agencies only focused one or two landing pages and A/B tested the crap out of them? Those days are over! Leading product/ marketing managers across the agency world know they need to create more landing pages to drive the consumer - and - win new business for brands. Brands from a wide range of industries such as automotive, home appliance, and hospitality have many different segments of audiences to target with dynamic landing pages ...

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Starting October 2017, any HTTP sites using login fields and other input sections will be flagged as “not secure” by Google Chrome. This is a part of series of actions by Google to increase online security. Google has already started marking HTTP sites that collect passwords or credit cards as not secure in Chrome v. 56. Since this change, there has been a 23 percent reduction in visits to HTTP page that prompt a password ...

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Simply put...if your agency is not generating more landing pages - consider not renewing next contract. Why should you incorporate more landing pages into your marketing strategy? Having more landing pages is proven (time and time again) to increase conversion rates, reduce bounce rates, and open more marketing opportunities for brands. According to a source* - businesses with 10-15 landing pages have increased conversions by 55% over businesses with less than 10 landing pages. These conversions ...

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Now that smoke has cleared literally ;) Here is where we are at 60 days after the launch of DevHub's first standalone product RallyMind... To recap...DevHub launched a separate product aimed at agencies and brands called RallyMind. This particular use allows agencies and brands to generate 100s/ 1000s of landing pages along side of their performance marketing campaigns. THIS IS HUGE because...campaigns with 40+ landing pages get 12x more leads than those with ...

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When experiencing low conversion rates, brands tend to focus more on the quality of their landing pages, but forget to question whether their landing pages are reaching enough consumers for these conversions to happen.  It’s time for brands to rethink how to scale their lead generation efforts. Studies show that businesses with 10-15 landing pages have increased conversions by 55% over businesses with less than 10 landing pages. These conversions increase by over 500 ...

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One landing page or website is not a fit for all of your performance campaigns. Whether it’s through paid or organic search and many other marketing channels, most visitors will come to a landing page based on a keyword that states their need or poses their question. The more personalized any answer to a visitor's question or need is, the more likely they are going to continue through a site’s conversion funnel ...

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Locating a specific audience for your brand’s message shouldn’t be complicated. With device ID targeting, your company/brand can direct its message to specific users who have previously been in targeted locations during a specific time. With each campaign type that you launch, there is an Audience Insight Report that provides analytics and information on frequency and time of visit to the targeted location. Our partner, V Digital Services, has the tools to ...

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List of Conferences 2017 7/12         Digital Publishing Innovation Summit         (New York, NY) 7/17-7/19    MozCon                         (Seattle, WA) 7/18-7/19    Innovation Congress                     (New York, NY) 7/26-7/27    Digital Summit Kansas City                 (Kansas City, MO) 7/30-8/1    Affiliate Summit East 2017                 (New York, NY) 8/14-8/15    Digital Summit Minneapolis                 (Minneapolis, MN) 8/23-8/24    Digital Summit Philadelphia                (Philadelphia, PA) 9/5-9/8    Content Marketing World 2017            (Cleveland, OH) 9/6-9/7 ...

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