Reverse Proxy for Performance Marketing Part 1 of 2

July 11, 2017

DevHub's Reverse Proxy technology enables sales engineers, product, digital marketing and brand managers to execute on their product road maps and marketing campaigns without interference from legacy tech or customer(s) stalling.  Simply put - Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub ...

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Automated Landing Pages Using Google Sheets Integration

July 10, 2017

No more manual imports and exports. Automatically sync RallyMind Landing Pages to a Google Spreadsheet. Google Sheets is part of Google Drive and let's you create spreadsheets online for easy sharing, collaborating, and updating by your entire team. Using Google Sheets with RallyMind will allow you to push and pull information from Google Sheets into all dynamically populated Landing Pages in RallyMind. Allowing you to get your campaigns live in real-time. How it works ...

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Managing Brand Compliance with Scaled Landing Pages

July 3, 2017

Often times digital marketers rolling out a landing pages have to create pages within brand standards including imagery, fonts, disclaimers...etc. The time involved eats into costs. With DevHub - utilizing multi-variant inputs streamlines redundant tasks and creates unique engagements and content across 10s of 100s of landing pages.. Tailor mobile forms with actionable conversions based on: name, location, phone # + more Updating dynamic values for meta tags Build call to action content Ability to create custom ...

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Branded Distributor Pages and the Flow of Co-Op Dollars

June 29, 2017

Marketing a brand’s products takes considerable amount of time and money. Funneling consumers to the right offer with fast changing deals and more appealing engagement is the name of the game - enter DevHub. More marketing managers are tasked with creating 10s, 100s, 1000s of awareness campaigns through landing pages tied to a specific distributor/ location (online/offline) - for consumers to redeem the offer. Creating these sites is easy with DevHub. Recently a DevHub customer ...

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One Way To Use The DevHub API

June 27, 2017

DevHub has worked with several adtech companies to complete their product’s value proposition. From including landing pages for email marketing companies to generating sites tied to conversions via display ad assets. DevHub’s thoughtfully robust APIs allow product managers and production teams to build experiences without ever accessing the web builder component itself. Here the client explains how DevHub’s efficient API’s allowed them to focus on their core product: “Partnering with DevHub ...

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2 Ways to Use Google Tag Manager

June 21, 2017

Google Tag Manager continues to be the go-to for our agencies and brands to organize: Data collection - gathering the intended targeted variables   Add re-targeting/conversion codes - in order to follow the specific user across the web Adding Google Tag Manager (GTM) codes requires placement of the code in specific places within the HTML of a Site, which can be a challenge especially with a large number of sites. Here are the two GTM strategies to ...

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Legacy Landing Page Platforms - Technical Debt

June 21, 2017

We come across more companies who were founded between 2003 - 2010 that are are running into severe ‘technical debt.’ These companies weathered the economic recession of 2008 and came out victorious except for one glaring item: their home-brewed landing page platforms are still stuck in 2008. Most of these companies are not in the landing page business, they use landing pages to distribute their product. Many leverage call tracking, appointment scheduling and search engine marketing ...

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Optimizely custom event goals across multiple landing page URLs

June 20, 2017

Every landing page that is created on RallyMind is auto-tagged with event tracking tied to all the actions a visitor could take. Examples of the events we track: Form Fills Click to Call Outgoing Links Get Directions Scheduling + More Optimizely Plugin Using our Optimizely plugin, you can quickly publish the Optimizely A/B code to a single landing page or to all landing pages (10s, 100s) you have grouped within a particular campaign. Optimizely Custom ...

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How to Configure Domains for Landing Pages

June 19, 2017

Effectively, Securely and Safely   Here are the Top 4 Landing Page URL Strategies   1) One central domain, with many sub-directories 2) Subdomains under many existing domains 3) One central domain, with many branded subdomains 4) Registered domains for each landing page   Solving domain configuration was hard - until now. In the past managers needed to go through a series of checks in order to launch 1 landing page let alone 100+. From getting ‘people’ approvals i ...

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Top 4 Landing Page URL Strategies

June 15, 2017

One of the most common questions we get is around what URLs you can publish your landing pages to. Below are a the top four domain configurations we support within RallyMind (The actual company and domain names have been anonymized). 1) One central domain, with many sub-directories Our agency partner needed to set up thousands of agent landing pages to power geo-fenced display campaigns (powered from Simpli.fi) for their financial advisor brand they represent ...

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