Below is an inquiry we received last week that fits squarely in DevHub's core competency. ------ I am seeking to create a replicated marketing website for distributors of a particular product/ brand. I am the product marketing manager. We've been looking to create this system in house - yet have been unsuccessful due to current CMS platforms limited multi site capabilities.  The site would include a landing page (squeeze page) that collects leads and redirects ...

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ANALYSIS/ INSIGHTS - from the front lines of marketing technology (martech). I am reporting from in the field today. We recently discussed, the idea of creating polygons for targeted coverage areas which further enhance localized experience sites/ landing pages and related performance campaigns. This would be a strong element for existing and potential customers such as brands looking to engage with local consumers. In some of our recent clients relationships, we were extremely effective by using ...

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Terminology of Web Experience: Corporate sites Regional sites Local sites Satellite sites Landing pages Micro sites Location sites Location pages Franchise websites Service area websites Multi-location sites Sub sites Proxy sites Small business websites Medium business websites Enterprise websites Brand Distributor pages Co-op pages Branded co-op pages Syndicated landing pages Profile pages eCommerce sites C-Store sites Store sites Agent sites Inventory feed sites Websites Flexible Experiences that solve for: Security Verticals Compliance Conversions Leads Tracking ...

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Successful programmatic campaigns begin with solid web experience at the core. Utilizing macros, robust APIs and master templates within DevHub - you will have the complete funnel from first party data, ad performance, content, conversion data matching, A/B testing results, average order value, site analytics, geography/location, dynamic media usage (photos and video views), acceptance of promotional offers and onsite user experiences to provide a more specific view of high potential targets. Tracking behavioral web ...

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A DevHub analyst got the following note via Google -  that non secure collection of passwords will begin to trigger warnings in Chrome 56. From Google → Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS. The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these ...

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As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments." More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific ...

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***Note: this was originally posted in 2012 and only slightly updated to 2017 Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed. First, what is a registry v. registrar (according to GoDaddy): Registry: A domain name registry is an organization that manages top-level domain names. They create domain name ...

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Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device? Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are ...

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Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation ...

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Update from this weekend at DevHub HQ. On Thursday we kicked-off the first Board of Advisors meeting with 21 thought leaders, customers and analysts from around the world.  The first meeting was conducted via conference call led by DevHub BOA Chairman (as pictured here).  Learn more about DevHub (in pictures here) on Instagram.

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