It’s funny that I write this from inside a box - CMS & Web Experience Management. Here in a crowded ecosystem of marketing technology companies - product managers have to learn which ones are the real deal v. vaporware. Here too, each solution provides a piece of puzzle that may not sync with the player next to them. DevHub is your marketing suite built around the foundational experience of websites to landing pages and everything in between ...
Reporting from the front lines of web experience and marketing strategies. An interesting mix of web strategy and scaled execution are emerging from a previously hacked together approach to web/ digital experience. Product managers are wanting to control large swaths of the digital footprint their clients need -in order to allow marketing to execute efficiently. Whether, vertical specific sites for real estate agents or franchise sites controlled at the corporate level for branding consistency but ...
DevHub has always believed in the Code Fellows philosophy and students. If you haven't visited Code Fellows Seattle (we) encourage you to do so. There in the lobby is a collage of photos on loan from Jon Staenberg - from the early days of tech from Amazon, Boeing, Eddie Bauer, Microsoft, Cisco, Yahoo and more. Learn more about Code Fellows.
Tap into Twilio telephony tools, Call Tracking Numbers and analytics directly in the DevHub platform. Utilizing DevHub you can start building your use case involving Twilio. 3 Way Twilio Is Unique: SMS Platform which is constantly being innovated on Create better experiences via mobile One API to power your use case Learn more about Twilio and DevHub.
Depending on where you are looking - a definition by Wikipedia - or a solution by Salesforce, Adobe or IBM - the general definition is: connecting marketing tools with a customers journey across digital experiences from a centralized hub. Against a crowded backdrop of marketing and advertising technology companies, DevHub encompasses what a modern technology stack or ‘marketing cloud’ should be - AGILE. “For our customers, it’s never been - here is who you have to use for email ...
According to Moz, Google changes its search algorithm 500+ times a year. Sustainable SEO or Web Strategy is necessary for weathering the major Google updates (remember Google Panda and Google Penguin). There are no shortcuts to getting sites found in search, only relevant results matter to Google and web surfers in general. The mobile web is here - web traffic being generated by smartphones/ connected devices demand speed and actionable presence. Managing scaled marketing campaigns in ...
Mindshare Maxus Mediacom MEC WPP OMD Worldwide Omnicom Publicis Deutsu Aegis Network Havas Interpublic Group Kantar Group Young and Rubicam Wunderman Grey Global This a list of BIG agencies we work with, hope to work with or are in talks with. When thrown in a box of web experience or CMS - DevHub stands out. When a national brand represented by a big agency wants to roll out a marketing campaign targeted at the local level ...
Yesterday HPE (a cloud, server and storage company that split of HP in late 2015) announced the layoff of an undisclosed number of employees in North America - and possibly shutting down their Seattle offices. As we onboard more brands and enterprise clients there is one thing that’s clear - an agile marketing cloud to serve the needs of the 900,000+ brands does not actually exist. At best the ‘Marketing Cloud,’ solutions being offered by ...
Users = People Technology companies today tend to call the people who use their product ‘users.’ In some cases that could be true. For us its different - from today on our ‘users’ will now be called people - because that is what makes a platform great - people! At any given time there are hundreds of people logged into DevHub at our customers offices’ who are tasked with deploying analytics, swapping out creatives, adding new landing pages...etc ...
At Pubcon last week Gary Illyes announced Google plans on releasing a separate mobile search index, which will eventually be the primary index. If you are managing sites at scale...mobile is already here, responsive a fad? and mobilegedden did not change the game (even though it probably should have). Google AMP, Google ETA are moving the needle ever faster toward mobile web. Being able to manage a network of sites on behalf of your ...