As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments." More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific ...
***Note: this was originally posted in 2012 and only slightly updated to 2017 Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed. First, what is a registry v. registrar (according to GoDaddy): Registry: A domain name registry is an organization that manages top-level domain names. They create domain name ...
Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device? Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are ...
Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation ...
Update from this weekend at DevHub HQ. On Thursday we kicked-off the first Board of Advisors meeting with 21 thought leaders, customers and analysts from around the world. The first meeting was conducted via conference call led by DevHub BOA Chairman (as pictured here). Learn more about DevHub (in pictures here) on Instagram.
In creating unique campaigns there is a easy way in DevHub to scale one to many - utilizing master templates and macros. You/ or your team can build brand compliant landing pages once - and syndicate the unique vendor/ offer to the appropriate physical location or website. Terminology of Web Experience
When evaluating potential web platforms, product managers typically take either the Gartner recommendations via Magic Quadrant ‘analysis’ or refer to counterparts who have had experience with particular platforms. Some PMs will choose a web platform based on a referral versus actually checking references or talking with senior execs at the platform company. But knowing what we know the best approach is really getting to know the team behind the platform company. Sure, you would want ...
Another day another change with Google. Now if you are managing 1 website/ 1 location/ 1 of anything these changes are fairly simple. But, if your managing 10s, 100s, 1000s these changes from Google become daunting. Starting January 19th, Google AdWords will show a business location and calls will be directed to the phone number associated with that business location - even if a different phone number is used in your call extension. More information on ...
Since the beginning, DevHub has perfected the sustainable way to scale presence. And when it comes to understanding how we perfected that scale - look no further that our use cases. We work with managers everyday who are mindblown by how DevHub executed their specific use case across 10s/ 1000s of sites - in an abbreviated time frame. Learn more about DevHub Uses and see how we can digitally transform the way you think about web experiences ...
Most web platforms build robust feature sets thinking that the more the better. That approach is often used to sell - HARD. You have heard it - it sounds something like - “we have this feature and this feature and this is how you create A, B, C, D, E...etc.” Firstly, if your web platform provider is the end all be all - RUN! They should focus on their core strength and then recommend best of breed partners ...