Meaning of front-line technology

December 6, 2016

Most of us are familiar with the term “front-line” from a military sense i.e. front-line of a battle. As technology advances at breakneck speed, having technology partners that are innovating as quick is becoming more important than ever. Front-line technology is a platform (typically web based) that is constantly innovating - forever. (some) Criteria for Front-line Technology - Trust Badge Robust Security Measures Strict Service Level Agreements Forward Looking Product Road Map Community Driven Feedback Loop ...

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GUEST POST: Evaluating Digital Experiences at Scale

December 5, 2016

Thank you to Maureen Jann at Point It for putting together this collaboration.  Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core ...

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Foundational Hub: Web Experiences

December 5, 2016

From the front lines: Product, Brand and Digital Marketing managers often start using DevHub out of frustration in working with singular CMS platforms. In that way DevHub continues to innovate the scaled web experience as the foundational hub from which marketing and advertising strategies connect. Here are some of the ways DevHub works with marketing + advertising technologies: DevHub + Inbound Marketing (hatchbuck) + Analytics (Mixpanel) DevHub + CRM (Agendize) + Call Tracking (Marchex) + Analytics (Mixpanel) DevHub + Business Listing Management ...

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If SSL does provide a ranking boost - DevHub is ready

December 3, 2016

Since 2014, Google has been looking at encrypted sites more favorably (or so it seems). From Google, “We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've ...

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Multi-Location Analytics Done Right

December 2, 2016

We recently worked with GO2Holdings on a joint customer. DevHub provided the web experience across 100+ locations and GO2 provided the reporting tool called SMART (Strategic Marketing Analysis Reporting Tool). And thats the thing - web experience with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends. Individual sites for multi-location businesses managed via one platform creates the sustainability brands need. No longer are individual sites needed to be built one ...

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Working With Digital Consultancies - Part 3

December 1, 2016

In the fast-paced marketing technology landscape where quantity over substance/ quality seems overwhelming, DevHub cuts through the mess and disrupts any preconceived notions of what a web experience platform/ CMS (DevHub) should be - thoughtfully robust, scaled and flexible. Here is part 3 of working with digital consultancies. Q: How is your firm different from others? The DevHub platform is more than just a website builder. We treat the website as the hub of a business ...

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Conference Hustle

November 30, 2016

What makes for a successful conference? From the celebrity ish guest speakers to the networking cocktail hours, a mixture of people who represent companies, brands, agencies - our CEO’s experience will ensure great conferencing. At a recent conference in the Food Service Technology space (FSTEC) - DevHub had a booth and people on the ground. It was late September and there was a sense of excitement in meeting with the multi location brands we served through ...

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Working with digital consultancies - Part 2

November 29, 2016

Positioning DevHub within specific markets is hard. We like to think of who we serve, as a graphical reference (baseball diamond). Here is part 2 of our series - Working with digital consultancies.   Q: What overall philosophy governs your Company? Continuous next generation Systems are open and flexible, our enterprise clients have the ability to plug in and own their products.  We partner with our clients to continually customize, optimize and improve effeciencies People, process and ...

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WEBINAR: Generate Leads at Scale

November 28, 2016

Don't have time for to focus on your Lead generation strategy? DevHub and Agendize are here to help. Need to know how to efficiently deploy all their locations online with a unified CMS? Need to know how to maximize the wins you get from both marketing channels and engagements? Register for our webinar on Thursday Dec 1, 2016.  Starting at 2pm EST, you'll learn how to take the destiny of your marketing efforts ...

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5 Years from now - A website is more than just a website

November 28, 2016

DevHub is the foundational hub of digital experiences (think sites) - and eventually powering most search - see schema based search + structured data. What started as powering sites at scale became powering searchable data via structured data within DevHub. Once the data is in DevHub your outputs are essentially infinite - whether you are creating localized sites or syndicating data to location platforms (business listing management) or bolting on analytics for ad campaigns. As mobilegedden was a thing ...

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