What is “Customer Experience”? Customer Experience can mean many things to many people, often it’s misconstrued as a first impression. While first impressions are important, they don’t encompass the full customer experience. Here at Brickwork, we focus on a facet of customer experience intended to facilitate and fulfill a consumer’s wants and needs – from search, through discovery, and beyond. And over time Brickwork’s Store Pages solution has evolved into part of ...
The Problem with Local Listings Management Software Listing management technology has always positioned itself as the solution to the local online discovery problem. Pre-pandemic showing up in search results with basic Name, Address, Phone number (NAP) was “good enough” – today, basic NAP data doesn’t quite cut it in the era of ‘local search intent’. Listings management service providers are a great way to syndicate basic store information, however, most providers don’t go beyond ...
As the world transitions back to in-person, local businesses are scrambling for local workers. According to the National Federation of Independent Business small business job openings have hit a 48-year record high as of March 2021 42% of local businesses had job openings that could not be filled – another record high 91% of actively hiring local businesses reported few or no qualified applicants for the positions they were trying to fill Local hiring is challenging ...
While 86% of retail is done in brick and mortar locations, digital continues to consume the path to purchase funnel with the majority of shoppers beginning their journey online. It’s now critical, more than ever, to reach customers locally with a unique customer experience. Brickwork and Hyperlocology have teamed up to make this easier for brands. Hyperlocology, the first multi-location marketing platform, solves the pain of managing digital advertising for hundreds or thousands of ...
DevHub this week announced Brickwork BOPIS updates, SEO tactics every marketer should know and a new social campaign. Brickwork Announces Buy Online Pick Up In Store Tech Brickwork introduced new Buy Online Pickup In Store (BOPIS) technology that can now be rolled out for brick and mortar retailers. With Brickwork, your customers can find what they are looking for at a particular local retailer-- we sync location information and product inventory via the store pages ...
4 out of 5 consumers use their phone when in need of a local service or business – this search could be for a quick meal or the nearest oil change. Oftentimes this “quick search” can be a local consumer’s first introduction to a new business; and an opportunity for a business to make a great first impression. Winning the opportunity post-discovery requires an online experience that’s relevant and engaging – SEO for store locators ...
Enough is enough, the necessity of ‘finding online,’ and purchasing in-store is long overdue for retailers. Today, brands that work with Brickwork are first discoverable via our omni channel strategy of store pages and store finder solutions, with data being synced to Google My Business, while also enjoying relevant local search SEO. Today’s sophisticated shopper wants more than information, they want to shop now. Today, we announce the ability for brands to offer ‘Buy ...
Let’s not be naive - digital transformation is a HUGE beast to unpack - as the very term can cover so much, generally the way to think about digital transformation is rewriting the ‘old way,’ of operating to a digital first mentality. But what does this mean for local marketing martech providers? How DevHub Powers The Martech Landscape DevHub powers several of the leading marketing technology (martech) providers found in Scott Brinker’s Martech landscape infographic ...
Has your service slowed down with Scorpion CMS? DevHub has successfully migrated over 2 million websites to our platform, unlocking the ability to scale to meet the needs of franchisees within minutes versus weeks. Why DevHub? Leading Edge Keep your existing URL structure, keep all legacy SEO investments, keep current integrations. Enjoy 112+ planned features, 900+ product releases/ features to date, 81+ key instances/ implementations Fast Migrations 7 Day Go to Market, as fast as ...
What is a transactional local search? Transactional local search is when a consumer searches for a local product or service with the intent to complete a transaction, purchase, or order. For example with searches such as: ‘Nike Air Max Seattle’ or ‘Pizza delivery Phoenix,’ the assumption is that the consumer is highly likely to purchase or order, and should not be neglected when optimizing a local experience. What is Google Doing? Google is testing out ...