Depending on where you are looking - a definition by Wikipedia - or a solution by Salesforce, Adobe or IBM - the general definition is: connecting marketing tools with a customers journey across digital experiences from a centralized hub. Against a crowded backdrop of marketing and advertising technology companies, DevHub encompasses what a modern technology stack or ‘marketing cloud’ should be - AGILE. “For our customers, it’s never been - here is who you have to use for email ...
According to Moz, Google changes its search algorithm 500+ times a year. Sustainable SEO or Web Strategy is necessary for weathering the major Google updates (remember Google Panda and Google Penguin). There are no shortcuts to getting sites found in search, only relevant results matter to Google and web surfers in general. The mobile web is here - web traffic being generated by smartphones/ connected devices demand speed and actionable presence. Managing scaled marketing campaigns in ...
Mindshare Maxus Mediacom MEC WPP OMD Worldwide Omnicom Publicis Deutsu Aegis Network Havas Interpublic Group Kantar Group Young and Rubicam Wunderman Grey Global This a list of BIG agencies we work with, hope to work with or are in talks with. When thrown in a box of web experience or CMS - DevHub stands out. When a national brand represented by a big agency wants to roll out a marketing campaign targeted at the local level ...
Yesterday HPE (a cloud, server and storage company that split of HP in late 2015) announced the layoff of an undisclosed number of employees in North America - and possibly shutting down their Seattle offices. As we onboard more brands and enterprise clients there is one thing that’s clear - an agile marketing cloud to serve the needs of the 900,000+ brands does not actually exist. At best the ‘Marketing Cloud,’ solutions being offered by ...
Users = People Technology companies today tend to call the people who use their product ‘users.’ In some cases that could be true. For us its different - from today on our ‘users’ will now be called people - because that is what makes a platform great - people! At any given time there are hundreds of people logged into DevHub at our customers offices’ who are tasked with deploying analytics, swapping out creatives, adding new landing pages...etc ...
At Pubcon last week Gary Illyes announced Google plans on releasing a separate mobile search index, which will eventually be the primary index. If you are managing sites at scale...mobile is already here, responsive a fad? and mobilegedden did not change the game (even though it probably should have). Google AMP, Google ETA are moving the needle ever faster toward mobile web. Being able to manage a network of sites on behalf of your ...
Product Managers set the pace for the product road map - in the fast-moving internet/ mobile web marketing environment - everything is due yesterday. --- "DevHub was the easiest vendor I ever brought in," says a PM at a large performance marketing agency. Her experience and tight deadline opened the opportunity for DevHub to show her and her team what we could do. Their client is looking to execute a marketing campaign of significant scale (thousands - 10,000 ...
As managing local locations information becomes more important for location search optimization - DevHub has partnered with Yext to provide business listing management at scale. Yext has been a player in the space for years and continues to up the ante - beacons on the way. 3 Ways Yext Is Unique: Direct relationships - Yext is one of the only syndication providers that has direct relationships Control - listings across 100+ global partners, including Bing, Facebook, Yahoo and Foursquare ...
As a business owner, you need to balance the identity of the brand with the reality of your store, or the many individual local stores under your brand: food companies are desired brands, but customers also want to relate to local businesses. How does this dual identity play out in web searches, and how do you deliver the best possible web experience for you and your customers? The tried-and-not-so true method of search is for ...
For most, these all may seem different yet on DevHub it's all the same. For more than four years DevHub has developed reliable, easy, solutions for the different markets we serve. Since the beginning of the year DevHub has earned a stellar reputation, winning new clients in media, digital/ performance agencies and adtech/martech - so far. Our aim now is to get into IT/ Professional/ Consulting Services i.e. HPE, Accenture, Shalom to name ...