There is no denying that the 2020 covid-19 pandemic had detrimental effects on businesses across the nation. In fact, CNBC states that a shocking 60% of small businesses closed down permanently as a direct result of the pandemic impacts. Even more, those that successfully weathered the year-long storm are now frantically recalibrating their growth/marketing strategies to align with the shifted post-covid world to avoid shutting their doors for good as well. There are various ...
What is Local SEO? Local SEO (Local Search Engine Optimization) is the process of optimizing your website in order to improve traffic, leads, and brand awareness for your local business. Search engines have made it a priority to link you with the most relevant, locally relevant pages, and optimizing for those has become crucial for businesses that provide local services. How to Optimize Your Website for Local SEO Lead Generation Local results are prioritized based ...
With thousands of practical service applications online, mapping functionality has become a critical part of logistics software. Google Maps has long monopolized the internet mapping world, however, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox has emerged as an increasingly popular, lower-priced solution. When building Store Finders and Local Pages for the local experiences, Brickwork defaults to Mapbox. Pricing Comparison - Google Maps - Mapbox Mapbox’s price isn’t ...
DevHub acquires Brickwork Software to further strengthen its position as the leader in local marketing technology. DevHub’s Data Experience Platform is used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market. Why we’re excited! A rapidly growing segment of DevHub’s users are using the Data Experience Platform ...
We’re extremely excited to announce that Brickwork Software has been acquired by a company making strides as a leading local marketing technology provider. Brickwork Software is now Brickwork Software, A DevHub Company. DevHub is a Data Experience Platform used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market. Why ...
Marketers use DevHub to solve Customer Experience problems at scale. What does that mean, exactly? Here’s a snapshot of the 2 most ubiquitous business problems we’re solving for marketers today. For Multi-Location Marketers Controlling an individual physical location’s basic information should be easy for multi-location businesses and brands but it’s not. It’s hard to maintain the different hours, services, unique offers for each location from one central place and manage ...
In January, I wrote about building out a Sales Enablement program as one of the first projects I attack. After spending several months with our partners to understand how we could help them address their challenges and help them grow, our immediate goals were clear. Blueprint Goals Build a library of marketing resources for our partners focused on local (our fastest growing business segment) Distribute the collateral via a weekly newsletter (goes out every Thursday ...
Normally when building Store Finders and Local Pages for the local experiences we build, Google Maps is the top choice. However, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox is a great, lower-priced choice. Pricing Comparison Google Maps Mapbox That said, Mapbox’s price isn’t its only redeeming quality - the breadth of customization options goes above and beyond what can be done with Google Maps. Mapbox is ...
Local Pages enable you to deploy branded, search-optimized pages that guide your audience through a personalized customer journey unique to a specific location — from the moment they land on your website to the moment they step into one of your locations. There are roughly 40-60 billion searches happening on Google in the US each and every month. 46% of those searches are made with local intent Businesses that are optimized to appear in local search ...
There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel) 46% of those searches are made with local intent (Sagapixel) Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel) 35% of product searches start on Google (WordStream) 8% of search queries are phrased as questions (WordStream) 72% of consumers that perform a local ...