According to co-op advertising platform company, Sproutloud, there are more than 4500 co-op advertising programs offered by US brands and franchise organizations making available $50 billion in available advertising funds, half of which goes unspent by local companies. Some of the critical factors preventing greater use of co-op advertising funds, according to a 2015 Netsertive and Borrell Associates study, were 50 percent of local partners don’t understand digital marketing, while 31 percent of co-op ...

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The complexity of the web and its many digital applications makes for a confusing array of partnerships, data inputs and finding the time to sort through all of this to make critical decisions to make your business better. Both advertisers and publishers continually complain that the complexity of digital marketing is getting, well, more complex. More data cross the internet every second than were stored in the entire internet just 20 years ago. This gives ...

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The idea of mixing data analysis with creativity seems counter intuitive like mixing right brain and left brain thinking. In the advertising agency business, though creativity is driven by information about target audiences, consumer experiences, focus group research and human observations. The clearer the picture of the audience, goals of the campaign and calls to action are a treasure trove for creative directors as they craft the right message for the right audience. As more ...

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Both national and local merchant advertisers clearly understand that their audiences have moved online and are searching for their locations on the go, on mobile, and tablets. Recently released Thrive Analytics data reveals consumers are accessing local information increasingly on the go with seventeen percent in the car and thirty-five percent on the go. BIA/Kelsey goes a step further reporting, ninety-seven percent of consumers use internet when researching local products/services. Gone are the ...

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Retailers, franchise organizations and multi-location brand advertisers continue to struggle with the multitude of online marketing options, keeping their location data accurate, and understanding what online media elements drive their customers from looking online to purchasing in their stores. A recent survey from Streetfight and Thrive Analytics showed the key issues impacting the use of customer and marketing data include, “not enough knowledge or expertise, not enough resources, or not enough time.” The complication stems ...

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The push for adopting programmatic and Real Time Bidding (RTB) continues to move forward at an incredible pace. Magna Global reports “programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9bn will be transacted through Real-Time Bidding (RTB), and another $3.5bn will be transacted through other programmatic/automated platforms (including social media).” Brands, agencies and media companies are quickly adopting programmatic and RTB platforms ...

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Advertising agencies have always made use of technology to support creative messages on behalf of its clients. However, the blistering pace of new media coming onto the market, the need for more immediate message development and deployment, and the pace of digital adoption has created a rift between fast developing ad technology and the creative development process of advertising agencies. Over the last 20 years, advertising agency income “per unit of work has fallen 40 ...

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So “Mobilegeddon” has happened and publishers continue to scramble to deal with the impact of not having their small and medium-sized businesses (SMBs) set up with mobile responsive websites. The delay can be attributed to many things including the use of old technology platforms to build and update sites, no easy path to migrating the hundreds or thousands of sites in a quick and reliable fashion or a clear sense of available options who can ...

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DevHub was selected as a finalist in the Presence Management category for the Local Search Association's 2015 "Ad to Action" Awards. Out of 91 entries, DevHub was selected as one of the 20 finalists. Winners will be announced at the 2015 LSA Conference in Los Angeles, April 20-22

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Google will penalize any website or landing page that is not responsive designed for an optimized mobile experience as of April 21st, 2015.  To quote Search Engine Land: Google’s Zineb Ait Bahajji [said] at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than Panda or Penguin algorithms.  If we look at website quality audits done by our friends at BuzzBoard (as well as others) who take into account responsive design for mobile ...

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