According to co-op advertising platform company, Sproutloud, there are more than 4500 co-op advertising programs offered by US brands and franchise organizations making available $50 billion in available advertising funds, half of which goes unspent by local companies. Some of the critical factors preventing greater use of co-op advertising funds, according to a 2015 Netsertive and Borrell Associates study, were 50 percent of local partners don’t understand digital marketing, while 31 percent of co-op ...