Bolt on Landing Pages for Long Tail B2B SEO Marketing Transcript

February 22, 2019

"Everyone thanks for joining the webinar series, we hope this is a monthly series and hopefully the production quality goes up. Today, we are broadcasting live from our downtown Seattle headquarters. I'm looking out the window and I am predicting very light snow flurries If anything, it is a gray out but it's a great day at DevHub. So if you're joining us today you're probably interested in learning about kind ...

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How DevHub Works Within The Martech Industry

February 19, 2019

There are 49 categories within the evolving martech landscape and DevHub currently operates in 11 of those industry categories. These categories include Search and Social Advertising, Channel Marketing, Mobile Marketing, Display Advertising, Content Advertising, Retail Marketing, Channel Partner Marketing, Sales Automation Marketing, Sales Enablement Marketing, and Local Marketing to name a few.   DevHub fuels the growth of martech companies to better distribute their products and further their digital offering. For example call analytics companies white ...

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Sold Here Label Added to Google Local Pack

February 18, 2019

Sold Here Label Added to Google Local Pack Google recently added a sold here feature to Google ads increasing the likelihood of gaining more conversions. Good For Local SMBs Winning at the local level provides brand awareness and more complete consumer experience. The new feature will prove to be useful for small to medium sizes businesses looking to optimize ROIs from digital marketing efforts. If you happen to search for an item using Google it ...

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Why is a Store Locator important?

February 13, 2019

Potential customers fill the physical space all around your retail locations. But before they can come to your stores to make a purchase, they have to find you.   If they know you exist, they can go to your website and find your location. However, 80 percent of shoppers head to a search engine or even a mapping app such as Google Maps when they're looking for, say, motorcycle gloves. If you have a wide ...

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Matching Facebook Ads To Landing Pages

February 6, 2019

Facebook’s advertising platform has been attracting savvy marketers looking to generate more attention for their brands and to create campaigns that achieve greater ROI; than traditional media. According to Facebook’s Q4 earnings report...Facebook's net income jumped 61% to a record $6.88 billion last quarter as revenue rose 30% to $16.9 billion amid continued user growth and strong demand for ad placements in Stories. Facebook’s Ad Platform - Ease of ...

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DevHub co Founders Podcast Interview

February 2, 2019

Recently our co-Founder(s) Mark Michael and Daniel Rust were featured on a Podcast series called Folk Stories. In their (Mark and Daniel) episode they discuss DevHub's founding, turbulent years to now. DevHub is emerging as a leading technology for brands looking to stay ahead in the ever changing digital marketing landscape. From the Folk Stories site: Mark Michael (CEO) and Daniel Rust (CTO) are the co-founders of DevHub, a white label technology platform ...

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What is Image Search? A Look Into Consumer Behavior And Image Search Optimization

January 30, 2019

Image search is whereby a person using a platform like Pinterest, Bing, Instagram, Google uses keywords to search but navigates the image results to find what they are looking for. “Google Image Search accounted for 22.6% of all searches...“ (via StateofDigital):  5x times more than YouTube; 10X times more than Amazon or Bing; Almost 20X times more than Facebook. As consumer behavior changes it is increasingly important for marketers to keep up with digital ...

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SEO Focused Location Pages

January 29, 2019

“50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” - Google This article gives tips and tricks on how to create location pages that check all the boxes for CMOs. From ranking to Google Local Pack  - Winning at the local level provides brand awareness and more complete consumer experience.   Location Page Basics Location pages will generate traffic to ...

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DevHub Expanding Workforce to Major Cities

January 25, 2019

Since the beginning, our founders set out to build a technology company and platform that lasts - no matter how consumer behavior changes. they did not want to create static software in a changing landscape of giants like Google, smartphones, Facebook, Voice-enabled devices... Technology companies have come and gone - DevHub is growing everyday. Today, we operate in 7 countries, the technology is translated into 6 different languages and more companies discover that DevHub is how to ...

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Case Study: Digital Marketing in the Airline/ Hospitality Industry

January 18, 2019

How a low cost airline deployed geo-specific landing pages to convert more customers. Airline Industry Overview The air travel industry continues to grow. The International Air Transport Association (IATA) reported a record-breaking 4.1 billion passengers flew in 2017. Low Cost Airline Overview Over the past 20+ years the rise of  low-cost carriers (LCC) have been slowly threatening their traditional counterparts - scheduled airlines. As low-cost carriers expand beyond short-haul routes they compete more heavily with ...

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