- There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel)
- 46% of those searches are made with local intent (Sagapixel)
- Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel)
- 35% of product searches start on Google (WordStream)
- 8% of search queries are phrased as questions (WordStream)
- 72% of consumers that perform a local search visit a store within 5 miles of their current location (WordStream)
- 78% of local mobile searches result in offline purchases (WordStream)
- 18% of those searches lead to a sale within one day (WordStream)
- Reviews and testimonials influence 67% of consumers (WordStream)
- 52% of global internet traffic comes from mobile devices (WordStream)
- roughly ⅓ of all mobile Google searches are related to location (WordStream)
- 51% of people want location-based coupons when searching online (WordStream)
- 86% of people look up business locations on Google Maps (Sagapixel)
- Reviews and testimonials influence 67% of consumers (Sagapixel)
- 50% of people who did a local search on their phone went to a physical store within one day (Sagapixel)
- 34% who did their search on a computer or tablet did the same (Sagapixel)
- 60% of American adults conduct searches for local services or product information on tablets and smartphones (Sagapixel)
- 50% of searchers on their mobile phones who conduct local searches are looking for things like a local business address.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site (HubSpot)
- 4 in 5 consumers use search engines to find local information. (HubSpot)
- Search result information will send 70% of consumers to a physical store (HubSpot)
- 1 in 3 searches on a smartphone was conducted just before arriving at a store (Search Engine Journal)
- Voice commerce sales are expected to reach $40 billion by 2022. (TechCrunch)
- 52% of smart speaker owners want information about deals, sales, and promotions from brands (Marketing Charts)
- 87% of consumers read online reviews for local businesses in 2020 - up from 81% in 2019 (BrightLocal)
- 93% of consumers used the internet to find a local business in the last year, with 34% searching every day (BrightLocal)
- 67% of consumers say they wouldn’t use a business if reviews said it didn’t have Covid-19 health and safety measures in place (BrightLocal)
- 60% of consumers trust reviews on the company website (BrightLocal)
- 67% of US consumers told us they question the authenticity of reviews on sites dedicated to reviews (BrightLocal)
- Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me. (HubSpot)
- 97% of people conduct a "local online search" when in need of a business or service (WebFX)
- 80% of local searches convert into customers (WebFX)
- 63% of Google’s US organic search traffic originated from mobile devices (Merkle)
- 90% of Google searchers say they are likeliest to click on the first set of results (SearchEngineLand)
- More than 55% of consumers use voice search to find a local business (WebFX)
- Over 75% of voice-enabled speaker owners use voice search each week to discover a local company (WebFX)
- 97% of consumers check a company’s online presence before deciding to visit them (WebFX)
- About 45% of global shoppers buy online and then pick up in-store (SearchEngineJournal)
- 93% of online experiences begin with a search engine (SearchEngineJournal)
- Nearly 2 in 3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location (SearchEngineJournal)