In this Guide to Digital Franchise Marketing, you’ll learn how to:
Build an impactful digital activation strategy for each franchisee
Make the most of Google Map Pack and Google Business Profiles
Build (and maintain) your national and local SEO
Capitalize on positive customer reviews
Use direct-to-consumer channels to drive loyalty
Equip new franchisees with competitive local marketing skills and tools
Plus, insights on:
Managing your marketing in-house vs. through an agency
The benefits of diversifying your marketing suppliers
The actions, channels, and enhancements to increase revenue, multi-unit ownership, and customer loyalty.
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